THE OBJECTIVE
This is a paper sample book that I designed for the company Yupo. This is a student project. To conceptualize a unique way of promoting a paper line within the broader paper lines produced for designers. To create a unique point of view to market the paper line to designers to take notice.
THE SOLUTION
YUPO is a company that produces the recyclable, tree-free Synthetic Paper. Therefore, air pollution, especially smog, is my concept.
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Paper Samplebook
DELIVERABLE
BOOKLET
In this book, I used many comparisons to stimulate people's senses. The can on the cover is actually on the third page. I used Die-cut. The yellow color is also a reminder to the audience,and also caught the audience's eye. The last can of fresh air tells people that they need to protect the environment, or the can in the picture may become reality. The sixth and seventh pages are made of grey transparent paper to reflect the appearance of smog. When the audience opens the transparent paper, they will see the most beautiful appearance of the city and the sky. Also, there are two things on the last page. "The Future" contains seeds, calling on people to plant trees to provide enough fresh air for The Future. Inside are trees picture wrapped in gray transparent paper, opened by an invitation to call on people to protect the environment.