THE OBJECTIVE
Create a corporate identity for Conference company in Hangzhou, China, as well as relating deliverables to match the personality of the brand. This project is trying to create a new visual system for the company. Let people understand the company in a better way base on the spirit of the company.
THE SOLUTION
The concept for the branding is to show the people, which is Yuan Zheng Ming Yang is a company helping people to present the best event. They are not the shining star at the conference, but it is a necessary part to put all the stuff on the track. They provide a professional event to the people and let clients lead the show.
-
LOGO
-
STATIONERY
-
WEBSITE
-
ENVIRONMENTAL
DELIVERABLES
LOGO
This logo's concept is the center's space considered a screen that people can present everything via the company's helping. Since YZMY is a conference & exhibition company, their goal is to build and give the client a stage and help them finish the show. The primary color of the logo is black and white. But, once the logo meets with the specific conference or event. The color of the logo will be switch to the color that came from the event. For example, the logo will turn to blue when it's holding a medical conference.
WEBSITE
Since YZMY is a conference & exhibition company, The concept behind this website is to build and give a stage to the client and help the client finish the show. And most of the conferences don't have an official media to deliver the message to the audience. Therefore, the website is not only a website for the comapny but also is a media and information stage for the conference.
STATIONERY
ENVIRONMENTAL
